Launch Roadmap

Four phases to your first student. Check steps off as you go.

0%

From the chair: ask a deposit of $25 to $50 at enrollment to cut no shows, and put it in your terms. It is the single biggest thing that protects your time.

Foundation

0/3

Pick your niche

Choose the technique and the student you serve best. Classic for complete beginners is the cleanest place to start.

30 min

Shape your offer

Decide your entry level course and your follow up course, and what is included in each.

1 hour

Set your prices

Use the Calculator to land on a price inside the market range for your format.

30 min

Setup

0/4

Write the curriculum

Use the Curriculum Builder to order your modules and total the lesson hours.

2 hours

Prepare materials and kits

List what each student gets. Source tweezers, adhesive, lashes, and trays.

2 hours

Lock down space or platform

In person: a clean, ventilated studio. Online: a course host or a live call setup.

1 day

Set up the admin

Booking system, invoice template, terms and conditions, and your deposit policy.

2 hours

Marketing

0/3

Open a waitlist

A simple form collecting names and emails of interested students. That is it.

1 hour

Plan your content

Use the personalized content plan from your Builder. Show your work, teach a little, invite people to book.

1 hour

Run a small ad (optional)

A small daily budget aimed at local beauty professionals, if you have the room for it.

30 min

Sales

0/3

Book intake calls

A 15 minute call to qualify each prospective student and answer their questions.

per lead

Collect a deposit

Ask $25 to $50 at enrollment to cut no shows. State it in your terms.

per sale

Confirm enrollment

Send a welcome email with the date, location, kit info, and any prep work.

per sale

First student within 14 days